Activemark LLC · Last updated April 2026
This policy explains what data Activemark HQ collects, how it is used, and how long it is retained. We have tried to write it in plain language rather than legal boilerplate. If something is unclear, email us at [email protected].
Activemark HQ is a data validation platform operated by Activemark LLC, based in Westford, Massachusetts, USA. The platform helps marketing and data teams validate audience files against campaign briefs before activation.
References to "we", "us", or "Activemark" in this policy mean Activemark LLC. References to "you" mean the individual or organisation using the platform.
When you register, we collect your name, email address, and a hashed password. We store the organisation name you provide. We do not store passwords in readable form.
When you upload a file for validation or a brief audit, the file is stored temporarily on our servers. The file is used only to perform the operation you requested — profiling, validation, or brief scoring. File contents are never stored in the database; only aggregate statistics are saved (row counts, field names, null rates, scores).
For brief audits, the original file is retained on disk until the run record is purged by your organisation's retention policy, so that the Filter & Fix feature can operate on it. For validation runs, the file is read in memory and discarded immediately — nothing is written to disk.
Brief text you submit is stored so you can review and revisit past runs. Extracted campaign parameters, scores, gap analysis, and readiness narratives are stored as part of the run record. These are retained according to your organisation's retention tier (see Section 5).
We log API calls made to the platform, including the endpoint called, timestamp, and response status. For AI-assisted features (brief interpretation, readiness narrative), we record token counts and estimated costs per call. We do not log the content of uploaded files in these logs.
We use a single httpOnly cookie to manage your login session (refresh token). We do not use tracking cookies, advertising cookies, or third-party analytics.
We use the data we collect solely to operate and improve the Activemark HQ service. Specifically:
We do not: sell your data, share it with third parties for marketing, use your uploaded files to train AI models, or use your data for any purpose beyond providing the service described above. This applies to all data — account information, uploaded files, run results, and brief content.
Activemark HQ uses a small number of third-party services to operate:
| Service | Purpose | What is shared |
|---|---|---|
| Neon (Postgres) | Database hosting | All structured data (accounts, run records, scores). No raw file contents. |
| Anthropic (Claude) | AI brief interpretation and readiness narrative | Brief text and column names from your file are sent to the Anthropic API. File contents (row data) are not sent. |
No other third-party services receive your data. We do not use Google Analytics, Mixpanel, Segment, or any behavioural tracking service.
Run history (brief audits, validation runs, automation runs, AI usage logs) is retained according to your organisation's retention tier:
| Tier | Run history retained |
|---|---|
| Bronze | 30 days |
| Silver (default) | 180 days |
| Gold | 1 year |
| Platinum | 3 years |
Uploaded audience files associated with brief runs are deleted from disk at the same time as the run record. Deletion is permanent. Account information, schemas, suppression lists, and API keys are retained for the lifetime of your account and are not subject to the run history retention window.
For a full explanation of what gets purged and when, see the Data & File Retention section of the Help page.
We take reasonable steps to protect your data:
No security measure is perfect. If you believe you have found a security issue, please contact us at [email protected] before disclosing it publicly.
You can take the following actions at any time:
Activemark HQ is currently a US-based service primarily serving US users. We do not specifically target users in the European Union or the United Kingdom and do not currently operate under a GDPR compliance framework. If your use of this platform involves personal data of EU or UK residents, please contact us to discuss your requirements before using the service.
We may update this policy as the platform evolves. When we make material changes — changes that affect what data we collect, how we use it, or who we share it with — we will notify active users by email before the change takes effect. The "last updated" date at the top of this page reflects the most recent revision.
Continuing to use Activemark HQ after a policy update constitutes acceptance of the updated terms.
Questions about this policy or requests regarding your data: